Hvordan du får opmærksomhed din målgruppe med 8020 Center

whenit kommer tocreating acontrollable andpre-udsigelige flowof newclients, Havinga greatprod-

uctis notenough.Sure, agreatproduct andgreatservicewill helpwith wordof munden (WOM) marketing.Howev- is, WOM isneither kontrollerbar norpredictable.

Andwhilst modtager nye forretning fra unsolicitedre- ferralsis likeanunexpectedlydelightfulcream omDEN kage, det er alsorandom og uforudsigelig, og dem er notchar-kendetegn onwhich en virksomhed kan sustainsignificantgrowth.

Tocreatecontrollableandpredictablegrowth youMUSTsystemize dine marketingefforts.

Thatmeansgettingyourmessage outthroughmultiplemediums, naturen ofwhich vil variere afhængigt ona wholerange offactorsincludingthe typeofproduct /serviceyou tilbud, yourregionalfocus, yourIdealClientProfile, din budgetand snart.

Men efter at have gotyour besked outsystematicallythroughmultiplemediums youmay stillnot succeedin en-

therseizing theattentionof yourtargetmarket orconvert-ing theminto payingclients.

Thereason er enkel og den fejl er litteredacrossevery markedsføring medie tænkelige -Fjernsyn, radio, avis, magasiner, YellowPages , brochurer, skilte, emailcampaignswebsitesand toa lesserextentdirectmail

Themistake isthis:.. afailure tocreate amessagethat cutsthrough theclutteredbombardmentofmarketingmessagesthat yourIdealClient issubjectedto -anexponentiallyhigh- ernumber ofmarketingmessagesevery år

Withthat slags machinegunning af messagesit s nowonder thatour kunder og kundeemner ikke at lægge mærke til, lad alonereading, yourmarketingmessages.

RecentlyI heldan onlineeventcalled "Ten'MillionDollar'MarketingSecrets".

Init Italkedabout de " Fed


Promise

", og Ibelievethat thisconceptholds thekey tograbbingyourprospect'satten- tionandelicitingan enquiryfrom them.Whathappensafter thatis overto thequality ofyour salesprocesses, productsandservice.

Butfor anestimated 90% plus af businessowners thehardestpart ofgaining newclients issimplygetting theval- uepropositionin frontof themso thebusinesscan "strutits ting"

isthat trueof du gøre youget thedeal andmake thesaleperhaps 50 -.? 70% af den tid, der youpresent din værdi

propositionto aclient Perhapsit s only25 -50% afde timebutneverthelessit stilladds op til dette:? en eller anden måde youneed tofigure outhow toget yourIdealClients'attentionin theface ofwhat isnow Bothan onlineand offlinestorm ofmarket- ingmessages

. Myidea aboutthe powerof Fed


Promise


isthis: be-gin ved at undersøge whatit er dine IdealClients virkelig, virkelig, dybt ønsker og /orwhat de reallytruly, dybt wantto undgå

Inthe sammenhæng yourIdeal Client'sexperience ofyourindustry, askyourselfthesequestions:.? Vejviser

  • Hvad virkelig irriterer dem


  • Hvad dybt frustrerer dem?

  • Hvad gør de virkelig hader at skulle gøre?

  • Hvad gør de hader at skulle opleve?


  • Hvis de havde en tryllestav, hvad ville de ønsker

  • Og den mest magtfulde af dem alle:?? hvad følelser gør de ønsker at føle


    Onceyou havethe svar på thisquestion derefter youhave therawingredientsforcreatingyour Fed


    Promise

    .

    For

    eksempel

    :. Tom Monaghanbought asecond handpizza storein 1960 og i 1967, han lancerede thefranchiseinto amarketplace thatincludedover 200otherfranchisedhomedeliverypizzaofferings.That'smassivecompetitionnot onlyto getpizza intothe mouthsof IdealClients whowere forkælet forchoice og var notoriouspriceshoppersbut alsocompetition fornewfranchisees

    Howeverthey wentfrom almostzero marketshare tothe secondlargesthomedeliverypizzabusiness inthe worldand theirsuccess isdue inpart, Ibelieve, tothecreation oftheir Fed


    Promise

    .

    Ican stillvividlyrecall homedeliverypizzabefore Dom-iNOS invaderet vores country.At den tid, min kone og Iboth workedfull timeand wehad threeto fivekids AtHome (de-verserende onfoster kidsand whowas movingout ormovingback) andso Sundaynight wasoften pizzanight.

    Soaround fivein theafternoonwe'dstartthinkingaboutdinner andnaturallythe kidswanted someform offast fødevarer.Vi didn'tlive nearany outletsand itwas easyjust topick upthe phoneand getsome pizzain.

    Sowe'd takethe ordersfrom ourexcitedkids Andone afde olderones wouldfeverishly placere phoneorder andthen den waitbegan.


    Typicallywe'd være toldto forvente pizza i around30 minutesso på aroundthe 50 minutter mærke, vi ville kalde againand betold thatthe pizzawas onits waywhich wasalmostalways Alie andso withme gettingscratchyand thekid'sblood sugarlevelsdroppingand fightsbreakingout allover we'dcall backanothercouple oftimes, startthumpingthe tableand pizza ville ankomme ... flaccidand lunken;. definitelynot freshor varmt

    Soif youread theabovementionedquestionsit s nothard tofigure outwhy Dominoswere soextraordinarilysuccess-ful with“Delivered


    hot


    and


    fresh


    in


    30


    minutes


    or


    you


    don’t


    pay

    ”.

    Didyou noticehow theyguaranteedtheir BoldPromise? Det makesitsignificantlymorepowerfuland it'san areawhere mostbusinessowners wimpout på.

    Soif creatinga Fed


    Promise


    er suchaneffectivestrategy, hvor comeeveryone isnot usingit? Fairquestion, men per-HAPS themoreimportantquestion iswhy aren'tYOU usingit?

    Wellforstartersyou mayhave onlyjust readabout itex- pressedin thisway.

    Butnow thatyou'reaware ofit, thereis stillgoing tobe aseries ofobstaclesfor youto overcomeprior tocreating, im-plementingand thenprofitingfrom yourown Fed


    lo-


    ise

    .



    Hereare severalof theobstaclesin roughorder DEN se-kvens inwhich youwill facethem:

    1. Hindring # 1

      : Tager tid ud til at fuldføre en- swers på de spørgsmål, jeg har anført ovenfor, og derefter kommende tilbage